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CCSIF continues to raise awareness of and promote screening for colorectal cancer through various initiatives. Take a peek at some of our media campaigns below.
The bottom line is... if you have a bum, you should be screened for CRC. Simply take the test, remove the polyps and prevent the cancer. Please help us get the message out... and put your bottom at the top of your priority list.
In September 2000, CCSIF launched its first campaign at the Design Exchange in Toronto.
Ogilvy & Mather advertising firm donated the creative and created an award-winning campaign. The 'Don't Die of Embarrassment' campaign featured six print ads supported by six radio PSAs recorded by NHL Great Darryl Sittler, his wife Wendy, along with NHL Referee Paul Stewart.
The purpose of this campaign was to raise awareness about the prevalence and preventability of colorectal cancer and to promote screening.
View some of our print PSAs below:
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PSA #1 |
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PSA #2 |
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In September 2001, the 'Blushing Bottom' campaign was launched with creative donated by Taxi advertising agency. The 15 and 30-second 'cleavage' and 'blushing bottom' PSAs in French and English were aired across Canada and made television history. The PSAs were the first naked bums ever to be approved for a television audience.
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Click here to view the Blushing Bottom ad. |
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Click here to view the Cleavage ad. |
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The street level outdoor advertising campaign in 2005 ran in all major markets nationwide in French and English. The campaign emphasized the need for people to talk to their doctor about screening and to know that 'Colorectal cancer 95 per cent preventable with screening. Unless you cover it up and pretend it isn't there.' The campaign was designed and created by BBDO Canada and sponsored by Manulife Financial.
Click here to view the Outdoor ad.back to top |
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In 2006, print and television campaigns by BBDO Canada were launched reinforcing the need for screening, and highlighting the reality that '1-in-17 Canadians will be diagnosed with colon cancer.' The 15 and 30-second television PSAs were aired across the country by 11 broadcasters.
On March 28, 300,000 FSI brochures were distributed to national subscribers of the Globe and Mail.
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Click here to view the Asterisk commercial. |
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Click here to view the Asterisk print ad #1. |
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Click here to view the Asterisk print ad #2. |
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Click here to view the Asterisk print ad #3. |
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BBDO Canada's creative team designed Smart*Ass t-shirts, which were sold at our Bottoms Up! event and at Holt Renfrew's Bloor Street location in Toronto during the month of June 2006. The purpose of these t-shirts was to raise awareness and get people talking about colorectal cancer.
Click here to view the Smart Ass T-shirts.back to top |
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Thank you to Manulife for its ongoing support.